Account Structure Review

We will evaluate the overall organization of your Google Ads account, including campaign and ad group structure.

We will ensure that campaigns are appropriately segmented to target specific audiences or products.

Keyword Analysis

We will assess the relevance and effectiveness of your chosen keywords.

We will identify opportunities to expand or refine your keyword list to enhance targeting.

Ad Copy Evaluation

We will review the ad copies for clarity, relevance, and compelling messaging.

We will provide recommendations for improving ad copy to increase click-through rates.

Landing Page Optimization

We will examine the landing pages associated with your ads to ensure they align with ad content.

We will suggest improvements for better user experience and conversion rates.

Competitor Analysis

We will analyze the competitive landscape to identify opportunities and potential threats.

We will provide insights into how your strategy compares with industry benchmarks.

Recommendations and Action Plan

We will summarize findings and present a comprehensive set of recommendations.

We will provide an action plan for implementing suggested changes and improvements.

Bid Strategy Analysis

We will evaluate your bidding strategy to ensure it aligns with your advertising goals.

We will recommend adjustments to maximize the efficiency of your budget.

Quality Score Examination

We will assess the Quality Scores of your keywords and provide insights into how to improve them.

Quality Scores can impact ad rank and cost-per-click, so optimizing them is crucial.

Conversion Tracking and Analytics

We will verify that conversion tracking is properly set up to measure the success of your campaigns.

We will analyze data from Google Analytics or other tracking tools to gain deeper insights.

Ad Extensions (Assets) Review

We will check the usage and effectiveness of ad extensions.

We will suggest additional extensions that may enhance your ad visibility and engagement.

Budget and Spending Analysis

We will review your budget allocation across campaigns and ad groups.

We will recommend adjustments to optimize budget distribution based on performance.